{"title":"Hair Color","description":"\u003cp data-start=\"499\" data-end=\"813\"\u003eShop professional hair color and salon hair dye for vibrant, long-lasting, and customizable colour results. Explore permanent hair color, demi-permanent color, semi-permanent shades, toners, and colour formulas designed for grey coverage, root touch-ups, colour refreshes, creative looks, and full transformations.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"1204\"\u003eWhether you are maintaining a natural shade, enhancing shine, covering greys, correcting tone, or creating a bold new look, professional hair colour gives you more control over depth, tone, and finish. 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Produces true-to-tone, long-lasting colour across a wide shade range.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"569\"\u003e\u003cem data-start=\"519\" data-end=\"569\"\u003eInstrumental tests vs. previous Majirel formula.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"585\"\u003e\u003cstrong data-start=\"571\" data-end=\"585\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"637\"\u003e\u003cstrong data-start=\"587\" data-end=\"603\"\u003eMixing Ratio\u003c\/strong\u003e\u003cbr data-start=\"603\" data-end=\"606\"\u003eMix Majirel in a 1:1.5 ratio:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"640\" data-end=\"664\"\u003e1 tube (60 ml) Majirel\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"686\"\u003e90 ml OTT Oxydant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"688\" data-end=\"786\"\u003eUse only with OTT Oxydant to achieve optimal softness, application performance, and reduced odour.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"810\"\u003e\u003cstrong data-start=\"788\" data-end=\"808\"\u003eDevelopment Time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"813\" data-end=\"836\"\u003eProcess for 35 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"838\" data-end=\"854\"\u003e\u003cstrong data-start=\"838\" data-end=\"852\"\u003eLift Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"857\" data-end=\"955\"\u003e12.5 volume: 1 to 1.5 levels of lift. Ideal for refreshing previously coloured lengths and ends.\u003c\/li\u003e\n\u003cli data-start=\"958\" data-end=\"1054\"\u003e20 volume: Up to 2 levels of lift. Suitable for grey coverage and colouring at the same level.\u003c\/li\u003e\n\u003cli data-start=\"1057\" data-end=\"1091\"\u003e30 volume: Up to 3 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1093\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1093\" data-end=\"1115\"\u003eGrey Hair Coverage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1120\" data-end=\"1187\"\u003e0 to 50% grey: Use target shade alone with 20 volume OTT Oxydant.\u003c\/li\u003e\n\u003cli data-start=\"1190\" data-end=\"1294\"\u003e50 to 100% grey (cool reflects): Mix ½ target shade + ½ natural base shade with 20 volume OTT Oxydant.\u003c\/li\u003e\n\u003cli data-start=\"1297\" data-end=\"1398\"\u003e50 to 100% grey (warm reflects): Mix ½ target shade + ½ golden base shade with 20 volume OTT Oxydant.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Majirel 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has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-698ca4b4-8468-8329-aa29-23e94a47173e-4\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e73fd1a5-f2bb-4d3d-88f1-75190533a83d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"290\"\u003eDia Light Demi-Permanent Hair Color 50ml is an ammonia-free, tone-on-tone professional hair color designed for gentle color enhancement and tonal correction. It uses an acidic technology to deposit color without lifting the natural base, helping maintain hair condition and surface shine.\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"599\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSuitable for sensitized or previously colored hair, Dia Light is commonly used for glossing, refreshing faded lengths, neutralizing unwanted tones, and blending early greys. 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The high-definition pigment technology supports even color distribution from root to tip and consistent results across a wide shade range.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"626\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for full color services, root retouching, and grey coverage, IGORA Royal provides strong color retention and predictable outcomes on different hair bases. The 60ml tube is used with the recommended IGORA developer to ensure accurate mixing, controlled lift, and professional salon-quality results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"0-00 Diluter","offer_id":47552306479156,"sku":null,"price":12.99,"currency_code":"CAD","in_stock":true},{"title":"1-0 Black","offer_id":47517069803572,"sku":null,"price":12.99,"currency_code":"CAD","in_stock":true},{"title":"3-0 Dark Brown","offer_id":47517069836340,"sku":null,"price":12.99,"currency_code":"CAD","in_stock":true},{"title":"4-0 Medium Brown","offer_id":47517070229556,"sku":null,"price":12.99,"currency_code":"CAD","in_stock":true},{"title":"5-0 Light Brown","offer_id":47517071343668,"sku":null,"price":12.99,"currency_code":"CAD","in_stock":true},{"title":"6-0 Dark 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Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"44\/0","offer_id":47634452185140,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"44\/02","offer_id":47634452217908,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"44\/44","offer_id":47634452250676,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"44\/65","offer_id":47634452283444,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600_29bd270a-f267-4dbf-831e-14a3e19be8a8.jpg?v=1774548771"},{"product_id":"koleston-perfect-level-55-pure-shine-permanent-copy","title":"Koleston Perfect Level 66 Pure Shine Permanent","description":"\u003cp\u003eWella Koleston Perfect is a professional permanent hair color that delivers pure, balanced color with natural depth and shine. 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Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"66\/0","offer_id":47634486296628,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"66\/02","offer_id":47634486329396,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"66\/44","offer_id":47634486362164,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"66\/46","offer_id":47634486394932,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"66\/55","offer_id":47634486427700,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600_f217d355-3e03-4cea-8eaa-83051d658813.jpg?v=1774551295"},{"product_id":"koleston-perfect-level-77-pure-shine-permanent","title":"Koleston Perfect Level 77 Pure Shine Permanent","description":"\u003cp\u003eWella Koleston Perfect is a professional permanent hair color that delivers pure, balanced color with natural depth and shine. It is formulated with ME+ dye technology to significantly reduce the risk of developing a new allergy to hair color. Koleston Perfect provides up to 100% grey coverage and is a trusted choice for vibrant, long-lasting results.\u003c\/p\u003e\n\u003ch2\u003eFEATURES\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio: Mix with Welloxon Perfect Peroxyde (10,20,30,40 volume) with 1:1 ratio\u003c\/li\u003e\n\u003cli\u003eFormulated all hair types\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ dye technology\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePreparation:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each use.\u003c\/li\u003e\n\u003cli\u003eWear appropriate protective gloves throughout the entire process. 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Koleston Perfect provides up to 100% grey coverage and is a trusted choice for vibrant, long-lasting results.\u003c\/p\u003e\n\u003ch2\u003eFEATURES\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio: Mix with Welloxon Perfect Peroxyde (10,20,30,40 volume) with 1:1 ratio\u003c\/li\u003e\n\u003cli\u003eFormulated all hair types\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ dye technology\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePreparation:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each use.\u003c\/li\u003e\n\u003cli\u003eWear appropriate protective gloves throughout the entire process. 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Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"88\/0","offer_id":47634553929780,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true},{"title":"88\/02","offer_id":47634553962548,"sku":null,"price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600_71ecf6a0-170e-4fe4-a00e-388c99768675.jpg?v=1774552269"},{"product_id":"koleston-perfect-level-99-0-pure-shine-permanent","title":"Koleston Perfect Level 99\/0 Pure Shine Permanent","description":"\u003cp\u003eWella Koleston Perfect is a professional permanent hair color that delivers pure, balanced color with natural depth and shine. 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Koleston Perfect provides up to 100% grey coverage and is a trusted choice for vibrant, long-lasting results.\u003c\/p\u003e\n\u003ch2\u003eFEATURES \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio: Mix with Welloxon Perfect Peroxyde (10,20,30,40 volume) with 1:1 ratio\u003c\/li\u003e\n\u003cli\u003eFormulated all hair types\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ dye technology\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePreparation:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each use.\u003c\/li\u003e\n\u003cli\u003eWear appropriate protective gloves throughout the entire process. 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