{"title":"Hair Color","description":"\u003cp data-start=\"499\" data-end=\"813\"\u003eShop professional hair color and salon hair dye for vibrant, long-lasting, and customizable colour results. Explore permanent hair color, demi-permanent color, semi-permanent shades, toners, and colour formulas designed for grey coverage, root touch-ups, colour refreshes, creative looks, and full transformations.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"1204\"\u003eWhether you are maintaining a natural shade, enhancing shine, covering greys, correcting tone, or creating a bold new look, professional hair colour gives you more control over depth, tone, and finish. 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Produces true-to-tone, long-lasting colour across a wide shade range.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"569\"\u003e\u003cem data-start=\"519\" data-end=\"569\"\u003eInstrumental tests vs. previous Majirel formula.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"585\"\u003e\u003cstrong data-start=\"571\" data-end=\"585\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"637\"\u003e\u003cstrong data-start=\"587\" data-end=\"603\"\u003eMixing Ratio\u003c\/strong\u003e\u003cbr data-start=\"603\" data-end=\"606\"\u003eMix Majirel in a 1:1.5 ratio:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"640\" data-end=\"664\"\u003e1 tube (60 ml) Majirel\u003c\/li\u003e\n\u003cli data-start=\"667\" data-end=\"686\"\u003e90 ml OTT Oxydant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"688\" data-end=\"786\"\u003eUse only with OTT Oxydant to achieve optimal softness, application performance, and reduced odour.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"810\"\u003e\u003cstrong data-start=\"788\" data-end=\"808\"\u003eDevelopment Time\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"813\" data-end=\"836\"\u003eProcess for 35 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"838\" data-end=\"854\"\u003e\u003cstrong data-start=\"838\" data-end=\"852\"\u003eLift Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"857\" data-end=\"955\"\u003e12.5 volume: 1 to 1.5 levels of lift. Ideal for refreshing previously coloured lengths and ends.\u003c\/li\u003e\n\u003cli data-start=\"958\" data-end=\"1054\"\u003e20 volume: Up to 2 levels of lift. 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8.43","offer_id":47509535948852,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia color 9","offer_id":47509541912628,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Color 9.1","offer_id":47509542699060,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Color 9.13","offer_id":47509543485492,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Color 9.82","offer_id":47509544370228,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/WhatsApp_Image_2026-02-13_at_12.43.46_dia_color.jpg?v=1771005162"},{"product_id":"dia-light-demi-permanent-hair-color-50ml","title":"Dia Light Demi-Permanent Hair Color","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-698ca4b4-8468-8329-aa29-23e94a47173e-4\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e73fd1a5-f2bb-4d3d-88f1-75190533a83d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"290\"\u003eDia Light Demi-Permanent Hair Color 50ml is an ammonia-free, tone-on-tone professional hair color designed for gentle color enhancement and tonal correction. It uses an acidic technology to deposit color without lifting the natural base, helping maintain hair condition and surface shine.\u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"599\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSuitable for sensitized or previously colored hair, Dia Light is commonly used for glossing, refreshing faded lengths, neutralizing unwanted tones, and blending early greys. The 50ml tube is mixed with the dedicated Diactivateur developer to ensure controlled, even color results and gradual fade over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Dia Light 4","offer_id":47509564096564,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 5.07","offer_id":47509564129332,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 5.31","offer_id":47509649784884,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 6","offer_id":47509653422132,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 6.1","offer_id":47509653454900,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 6.23","offer_id":47509654732852,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 6.34","offer_id":47509657092148,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 6.45","offer_id":47509657878580,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 7","offer_id":47509660631092,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true},{"title":"Dia Light 7.01","offer_id":47509662498868,"sku":null,"price":14.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/WhatsApp_Image_2026-02-13_at_12.45.11_dia_light.jpg?v=1771005289"},{"product_id":"new-majirel-mix-permanent-60ml","title":"NEW MAJIREL MIX Permanent Hair Color","description":"\u003cp data-start=\"0\" data-end=\"295\"\u003eNEW MAJIREL MIX Permanent 60ml is a professional permanent hair color additive designed to customize and intensify Majirel color results. 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The high-definition pigment technology supports even color distribution from root to tip and consistent results across a wide shade range.\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"626\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for full color services, root retouching, and grey coverage, IGORA Royal provides strong color retention and predictable outcomes on different hair bases. The 60ml tube is used with the recommended IGORA developer to ensure accurate mixing, controlled lift, and professional salon-quality results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"0-00 Diluter","offer_id":47552306479156,"sku":"2686739","price":12.99,"currency_code":"CAD","in_stock":true},{"title":"1-0 Black","offer_id":47517069803572,"sku":"2683441","price":12.99,"currency_code":"CAD","in_stock":true},{"title":"3-0 Dark Brown","offer_id":47517069836340,"sku":"2683415","price":12.99,"currency_code":"CAD","in_stock":true},{"title":"4-0 Medium Brown","offer_id":47517070229556,"sku":"2686832","price":12.99,"currency_code":"CAD","in_stock":true},{"title":"5-0 Light Brown","offer_id":47517071343668,"sku":"2683187","price":12.99,"currency_code":"CAD","in_stock":true},{"title":"6-0 Dark 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Designed to deliver consistent results, this stabilized formula works seamlessly with permanent hair color and lighteners, offering reliable lift and gray coverage. Ideal for salon and at-home use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌿 Smooth Cream Formula\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Easy to mix and apply, preventing drips and ensuring even distribution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🔬 Stable \u0026amp; Consistent\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Delivers reliable color results with reduced scalp irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🔹 Versatile Use\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Perfect for coloring, toning, and bleaching.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e💄 Professional Quality\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Trusted by hairdressers and colorists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nywéle Professional","offers":[{"title":"10 Vol-3%","offer_id":47556328095796,"sku":null,"price":21.59,"currency_code":"CAD","in_stock":true},{"title":"20 Vol-6%","offer_id":47556328128564,"sku":null,"price":21.59,"currency_code":"CAD","in_stock":true},{"title":"30 Vol-9%","offer_id":47556328161332,"sku":null,"price":21.59,"currency_code":"CAD","in_stock":true},{"title":"40 Vol-12%","offer_id":47556328194100,"sku":null,"price":21.59,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/Nywele-Hair-Developer.jpg?v=1772818191"},{"product_id":"nywele-nywele-hair-color-shampoo-3-in-1-instant-hair-dye-shampoo-for-gray-coverage-for-men-women","title":"Nywele - Nywele Hair Color Shampoo 3-in-1 | Instant Hair Dye Shampoo for Gray Coverage – For Men \u0026 Women","description":"\u003cp\u003e\u003cstrong\u003eNywele Hair Color Shampoo 3-in-1\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eoffers a convenient, no-mess solution for gray hair coverage. 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Just apply like regular shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e🌿 Natural Extracts\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Enriched with herbal ingredients for scalp care and nourishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e👶 For Men \u0026amp; Women\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Effective gray coverage for both genders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e💚 Ammonia-Free\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– Gentle, damage-free coloring with no strong smell.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nywéle Professional","offers":[{"title":"Nywele Hair Color Shampoo - Black","offer_id":47556524769332,"sku":null,"price":23.39,"currency_code":"CAD","in_stock":false},{"title":"Nywele Hair Color Shampoo - Brown","offer_id":47556524802100,"sku":null,"price":23.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/Nywele-Hair-Color-Shampoo.jpg?v=1772820156"},{"product_id":"koleston-perfect-0-00-pure-shine-permanent","title":"Koleston Perfect Level 0  Pure Shine Permanent","description":"\u003cp\u003eWella Koleston Perfect is a professional permanent hair color that delivers pure, balanced color with natural depth and shine. 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Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e","brand":"Wella","offers":[{"title":"0\/00","offer_id":47569744330804,"sku":"99350119437","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/11","offer_id":47569744363572,"sku":"99350120668","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/88","offer_id":47569744396340,"sku":"99350119435","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/28","offer_id":47569744429108,"sku":"99350120669","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/65","offer_id":47569744461876,"sku":"99350119436","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/33","offer_id":47569744494644,"sku":"99350119438","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/44","offer_id":47569744527412,"sku":"99350119441","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/43","offer_id":47569744560180,"sku":"99350119547","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/66","offer_id":47569744592948,"sku":"99350119442","price":14.39,"currency_code":"CAD","in_stock":true},{"title":"0\/30","offer_id":47569744625716,"sku":"99350119448","price":14.39,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600.jpg?v=1773154853"},{"product_id":"magic-color","title":"Magicolor Permanent Hair Color","description":"\u003cp data-end=\"37\" data-start=\"0\"\u003e\u003cstrong data-end=\"37\" data-start=\"0\"\u003eMagic Color (Factual Description)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"325\" data-start=\"39\"\u003eMagic Color is a general term used for hair coloring products designed to change, enhance, or refresh hair color. 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Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"77\/0","offer_id":47634519359540,"sku":"99350119498","price":15.99,"currency_code":"CAD","in_stock":true},{"title":"77\/02","offer_id":47634519392308,"sku":"99350120688","price":15.99,"currency_code":"CAD","in_stock":true},{"title":"77\/43","offer_id":47634519425076,"sku":"99350119503","price":15.99,"currency_code":"CAD","in_stock":true},{"title":"77\/44","offer_id":47634519457844,"sku":"99350119507","price":15.99,"currency_code":"CAD","in_stock":true},{"title":"77\/46","offer_id":47634519490612,"sku":"99350119495","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600_99cdc4e4-56a5-4438-a0a3-b3e6de675780.jpg?v=1774551904"},{"product_id":"koleston-perfect-level-99-pure-shine-permanent","title":"Koleston Perfect Level 88 Pure Shine Permanent","description":"\u003cp\u003eWella Koleston Perfect is a professional permanent hair color that delivers pure, balanced color with natural depth and shine. 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Koleston Perfect provides up to 100% grey coverage and is a trusted choice for vibrant, long-lasting results.\u003c\/p\u003e\n\u003ch2\u003eFEATURES\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio: Mix with Welloxon Perfect Peroxyde (10,20,30,40 volume) with 1:1 ratio\u003c\/li\u003e\n\u003cli\u003eFormulated all hair types\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ dye technology\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePreparation:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each use.\u003c\/li\u003e\n\u003cli\u003eWear appropriate protective gloves throughout the entire process. Use a protective cream around the hairline to prevent staining, if necessary.\u003c\/li\u003e\n\u003cli\u003eIf unsure of the outcome, perform a strand test on a small, inconspicuous section of hair to preview the color result and processing time.\u003c\/li\u003e\n\u003cli\u003eMix with Welloxon Perfect developer in a 1:1 ratio (1:2 for Special Blondes thoroughly in a non-metallic bowl until a smooth, consistent cream is achieved.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eApplication:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eApply the mixture according to the desired result (full head, regrowth, first-time lightening, or color balancing).\u003c\/li\u003e\n\u003cli\u003eAlways refer to the specific Koleston Perfect hair color product instructions for precise application techniques tailored to different hair conditions and desired outcomes.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eProcessing Time:\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eProcessing time varies depending on the hair color, hair state, and chosen developer.\u003c\/li\u003e\n\u003cli\u003eThe development time is typically 30-40 minutes without heat, or 15-25 minutes with heat.\u003c\/li\u003e\n\u003cli\u003eAlways refer to the specific Koleston Perfect hair color product instructions for precise processing times. Monitor visually throughout.\u003c\/li\u003e\n\u003cli\u003eOnce the desired color is achieved, rinse the hair thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a post-color shampoo and conditioner specifically designed for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"88\/0","offer_id":47634553929780,"sku":"99350119522","price":15.99,"currency_code":"CAD","in_stock":true},{"title":"88\/02","offer_id":47634553962548,"sku":"99350120691","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/wella-koleston-perfect-koleston-perfect-0-00-600_71ecf6a0-170e-4fe4-a00e-388c99768675.jpg?v=1774552269"},{"product_id":"koleston-xpress-permanent-color","title":"Koleston Xpress Permanent Color","description":"\u003cp\u003e\u003cspan\u003eGet perfect roots every time with Koleston Xpress, our express permanent color that provides up to 100% gray coverage in just 10 minutes. 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