{"product_id":"joico-color-balance-purple-shampoo-300ml","title":"Joico - Color Balance - Purple Shampoo - 300ml","description":"\u003cp\u003eJoico - Color Balance - Purple Shampoo - 300ml\u003c\/p\u003e\u003cp\u003eJoico - Color Balance - Purple Shampoo - 300ml\u003cbr\u003eJoico Color Balance Purple Shampoo is a tone-correcting, colour-care cleanser designed to neutralize yellow and brassy tones in blonde, highlighted, pre-lightened, and grey hair. Using a high-concentration violet pigment, it instantly brightens and refreshes cool tones while gently cleansing the hair.\u003cbr\u003ePowered by SmartRelease™ Technology—a continuous-release blend of rosehip oil, arginine, and keratin—this shampoo helps strengthen, smooth, and protect the hair from daily styling damage. The result is brighter, cooler-looking blonde or grey hair that feels clean, soft, and healthy. \u003cbr\u003e\u003cbr\u003eNeutralizes yellow and brassy tones in blonde, highlighted, and grey hair\u003cbr\u003eEnhances and maintains cool, ashy, or silver tones\u003cbr\u003eGently cleanses while preserving colour vibrancy\u003cbr\u003eSmartRelease™ Technology supports repair, strength, and protection\u003cbr\u003eHelps maintain brightness and clarity between salon visits\u003cbr\u003eIdeal for colour-treated and naturally light hair \u003cbr\u003e\u003cbr\u003eHow To\u003cbr\u003e\u003cbr\u003eApply to wet hair and work into a rich lather.\u003cbr\u003eLeave on for 1–3 minutes depending on desired toning intensity.\u003cbr\u003eRinse thoroughly.\u003cbr\u003eFollow with a conditioner—ideally Joico Color Balance Purple Conditioner—for best results.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":47471114453044,"sku":"JOCCBPSH300","price":22.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/joico-color-balance-purple-shampoo-300ml.jpg?v=1770139227","url":"https:\/\/salonbrandz.com\/fr\/products\/joico-color-balance-purple-shampoo-300ml","provider":"Salon Brandz","version":"1.0","type":"link"}