{"product_id":"pravana-chromasilk-vivids-pastel-luscious-lavender-90ml","title":"Pravana - ChromaSilk Vivids Pastel - Luscious Lavender - 90ml","description":"\u003cp\u003ePravana - ChromaSilk Vivids Pastel - Luscious Lavender - 90ml\u003c\/p\u003e\u003cp\u003ePravana - ChromaSilk Vivids Pastel - Luscious Lavender - 90ml\u003cbr\u003eIndulge in a soft, ethereal hue with Pravana ChromaSilk VIVIDS Pastel in Luscious Lavender, a semi-permanent, direct-dye color that delivers beautiful, cool lavender tones with a luminous, pastel finish. Designed for pre-lightened hair, this creamy formula provides smooth, even color results while conditioning and strengthening strands.\u003cbr\u003eEnriched with silk amino acids and keratin protein, the award-winning ChromaSilk formula nourishes as it colors — leaving hair silky, shiny, and healthy. Perfect for achieving delicate lavender tones or for mixing with other VIVIDS Pastels to create custom, creative shades. \u003cbr\u003e\u003cbr\u003eSoft pastel lavender finish: Adds a delicate, cool-toned hue to light blonde or pre-lightened hair.\u003cbr\u003eNo developer required: Direct-dye formula for quick, easy, and damage-free application.\u003cbr\u003eConditioning formula: Silk amino acids and keratin restore smoothness and shine.\u003cbr\u003eCustomizable shades: Mix with other VIVIDS Pastels or Clear for unique color blends.\u003cbr\u003eVegan, ammonia-free, and long-lasting color performance. \u003cbr\u003e\u003cbr\u003eHow To\u003cbr\u003e\u003cbr\u003ePre-lighten hair to a Level 9–10 for best pastel results.\u003cbr\u003eApply color directly to clean, towel-dried hair — do not mix with developer.\u003cbr\u003eProcess for 20–30 minutes at room temperature.\u003cbr\u003eRinse thoroughly with cool water until it runs clear, then condition with a color-safe formula. \u003cbr\u003e\u003cbr\u003ePro Tip\u003cbr\u003eFor a soft, watercolor-inspired effect, mix with VIVIDS Clear to dilute and customize tone intensity.\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":47471171469364,"sku":"PVCSVVPLL","price":16.19,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/pravana-chromasilk-vivids-pastel-luscious-lavender-90ml_c39c8cde-15bb-4e76-a7bc-0f75aa35d583.jpg?v=1770141072","url":"https:\/\/salonbrandz.com\/fr\/products\/pravana-chromasilk-vivids-pastel-luscious-lavender-90ml","provider":"Salon Brandz","version":"1.0","type":"link"}