{"product_id":"wella-shinefinity-zero-lift-flash-glaze-demi-permanent-color","title":"Wella Shinefinity Zero Lift Flash Glaze - Demi-Permanent color","description":"\u003cp\u003e\u003cspan\u003eShinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair! A clean, vegan formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. versus untreated bleached hair instrumental testing vs. our regular demi-permanent color.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 250% shinier hair (versus untreated bleached hair)\u003c\/li\u003e\n\u003cli\u003eLong-lasting color glaze\u003c\/li\u003e\n\u003cli\u003eZero lift \u0026amp; zero damage\u003c\/li\u003e\n\u003cli\u003eBalanced pH technology\u003c\/li\u003e\n\u003cli\u003eNo-drip gel cream\u003c\/li\u003e\n\u003cli\u003eClean formula\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone reliable color results\u003c\/li\u003e\n\u003cli\u003eSilky hair feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"sc-e078a01b-1 cQPrTk\"\u003eUSAGE INSTRUCTIONS\u003c\/h3\u003e\n\u003cdiv class=\"sc-e078a01b-2 bllwbQ\"\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e1 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eWear suitable gloves.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e2 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eThe mixture can be applied using applicator bottle or bowl \u0026amp; brush. Apply SHINEFINITY to pre-shampooed, towel-dried hair evenly from roots to ends. Tip: For even more intensity, you can also apply the mixture directly on dry hair.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e3 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDEVELOPMENT TIME: Without heat: up to 20 minutes. For more intense results use added heat: 15 minutes.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e4 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eROOT TREATMENT: On visible regrowth apply to root area first, for a soft blended result.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e5 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCOLOUR BALANCING ON LENGTHS AND ENDS: For maximum refresh: Apply the colour to the mid lengths and ends and develop for the full development time.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e6 -\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eFor minimum refresh: Comb the root colour through the mid length and ends after 15 min and develop for a further 5 min. Can be used on lengths and ends when using Koleston Perfect or Illumina Color on the roots if desired.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"sc-e078a01b-1 cQPrTk\"\u003eHair Type\u003c\/h3\u003e\n\u003cdiv class=\"sc-e078a01b-2 bllwbQ\"\u003eAll Hair 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