{"product_id":"free-hold-100g","title":"Kevin Murphy Free.Hold 100 g – Medium Hold Styling Paste","description":"\u003cp\u003e\u003cstrong\u003eFLEXIBLE MEDIUM HOLD STYLING PASTE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFeel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible hold with a boost of antioxidant and essential oil goodness, it also helps leave the hair feeling nourished and conditioned.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances Shine\u003c\/li\u003e\n\u003cli\u003eFlexible Hold\u003c\/li\u003e\n\u003cli\u003eNatural-Looking Shine\u003c\/li\u003e\n\u003cli\u003eRefines Texture\u003c\/li\u003e\n\u003cli\u003eThickening\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e An earthy green blend of bergamot, smoky yerba mate and patchouli, softened with moss and vanilla.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eCreate texture. Keep it flexible.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFREE.HOLD is a medium-hold styling paste designed to add natural movement, texture and shine, giving you control without stiffness and a finish that still feels like you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 1 — Warm it up\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eScoop a small amount of FREE.HOLD into your palms and rub between your fingers until it melts into a creamy, workable paste. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 2 — Apply to hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWork the product evenly through damp or dry hair, focusing on mid-lengths and ends first, then bringing it up toward the roots if you want extra structure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 3 — Shape and style\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUsing your fingers, sculpt the hair into place — add definition, texture or separation as desired. FREE.HOLD gives a medium, flexible hold that moves with you and enhances natural movement.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 4 — Finish with flair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor extra lift or hold, scrunch, tousle or use a blow-dryer with diffuser\/brush, it’s all about the vibe you’re going for. Natural shine and a soft, conditioned feel complete the look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylist Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLess is more when using FREE.HOLD, so start with a small amount and build if needed. It works particularly well on short to medium hair lengths, especially for textured styles or lived-in looks. For versatility, apply to damp hair for a softer, more natural finish, or work through dry hair for instant texture and definition.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eCarnauba Wax, Bergamot Fruit Oil and Yerba Mate Leaf Extract deliver shape, medium hold and shine. This styling paste builds texture and thickness while maintaining a natural look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBergamot Fruit Oil\u003c\/strong\u003e – A citrus fruit similar to an orange. It has a refreshing citrusy aroma. It’s known for its versatile uses in skincare.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYerba Mate Leaf Extract\u003c\/strong\u003e – A fragrant botanical note traditionally used for its distinctive, uplifting aroma, adding a fresh, herbal nuance to the overall scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e – Holds a high heat melt point that contributes to style longevity, helps to create the appearance of thickness and provide a natural sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull Ingredients:\u003c\/strong\u003e Made in U.S.A. of US and Internationally Sourced Materials - Available Globally INGREDIENTS: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire de Lanoline), Bis-Diglyceryl Polyacyladipate-2, VP\/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool Made in EU - Available Globally INGREDIENTS: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire De Lanoline), Bis-Diglyceryl Polyacyladipate-2, VP\/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool *The product's ingredient list and packaging may be updated over time or vary depending on region. Always check the list of ingredients found on the packaging of the purchased product.\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":67595350671412,"sku":"KMU15393","price":47.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/FREE-HOLD_100G.png?v=1790796093","url":"https:\/\/salonbrandz.com\/products\/free-hold-100g","provider":"Salon Brandz","version":"1.0","type":"link"}