{"product_id":"rough-rider-100g","title":"Kevin Murphy Rough.Rider 100 g – Strong Hold Moldable Clay","description":"\u003cp\u003e\u003cstrong\u003eSTRONG HOLD, MOLDABLE STYLING CLAY\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eRough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMatte Look\u003c\/li\u003e\n\u003cli\u003eRefines Texture\u003c\/li\u003e\n\u003cli\u003eStrengthening\u003c\/li\u003e\n\u003cli\u003eStrong Hold\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFragrance:\u003c\/strong\u003e An addictive, soft floral musk with bright bergamot, creamy jasmine and smooth patchouli.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStrong hold. Matte texture. Grit with control.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eROUGH.RIDER is a dry, moldable clay designed to deliver powerful hold and gritty definition, perfect for creating textured, piecey styles that stay put.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 1 — Start on dry hair\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor maximum grip and a true matte finish, apply ROUGH.RIDER to dry hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 2 — Warm it up\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWork a small amount between your palms until the clay softens and becomes workable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 3 — Sculpt and define\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply through the hair using fingers, focusing on mid-lengths and ends. Twist, pinch or rough up sections to build texture and separation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 4 — Lock in the look\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShape into place for a structured, long-lasting finish with zero shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStylist Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for short to medium lengths. For extreme texture and durability, layer lightly, ROUGH.RIDER is all about control without compromise.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eSoya Bean Seed Extract, Avocado Fruit Extract and Bamboo Extract support strength, nourishment and manageability. This clay delivers strong hold and matte definition for textured styles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Fruit Extract\u003c\/strong\u003e – Helps nourish and soften hair, improving its overall smoothness and manageability. It provides lightweight moisture, helping to reduce the appearance of dryness and frizz. Additionally, it supports hair's natural shine, leaving it looking healthy and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract\u003c\/strong\u003e – Helps nourish and support hair strength. Its conditioning properties contribute to maintaining hair’s resilience and overall health, leaving it feeling soft and refreshed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoya Bean Seed Extract\u003c\/strong\u003e – Helps to maintain hair’s natural moisture levels. Known to provide nourishment and strength to the hair while contributing to resilience in conjunction with other ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFull Ingredients:\u003c\/strong\u003e Made in USA - Available Globally INGREDIENTS: Diethylhexyl Maleate, Microcrystalline Wax (Cera Microcristallina) (Cire microcristalline), Diatomaceous Earth (Solum Diatomeae) (Terre de diatomées), Canola Oil (Canola) (Huile de colza), Tocopherol, Tocopheryl Acetate, Glycine Soja (Soybean) Seed Extract*, Bambusa Vulgaris Extract*, Pogostemon Cablin Oil, Persea Gratissima (Avocado) Fruit Extract*, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Helianthus Annuus (Sunflower) Seed Oil, Juniperus Virginiana Oil, Zea Mays (Corn) Starch, Corn Starch Modified, Phospholipids, Propanediol, Quaternium-95, Silica, PVP, Pentaerythrityl Tetra-di-t-Butyl Hydroxyhydrocinnamate, Ethylhexyl Methoxycinnamate, Benzophenone-3, Polysilicone-15, BHT, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Linalool, Isoeugenol, Limonene *Certified Organic\/ Certifié Biologique \/Certificeret\/Sertifisert\/Certifierad organisk\/ Zertifiziert Biologisch\/ Certificato Organico\/ Certificación Orgánica Made in EU - Available Globally INGREDIENTS: Diethylhexyl Maleate, Microcrystalline Wax (Cera Microcristallina) (Cire microcristalline), Diatomaceous Earth (Solum Diatomeae) (Terre de diatomées), Canola Oil (Canola) (Huile de colza), Tocopherol, Tocopheryl Acetate, Glycine Soja (Soybean) Seed Extract*, Bambusa Vulgaris Extract*, Pogostemon Cablin Oil, Persea Gratissima (Avocado) Fruit Extract*, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Helianthus Annuus (Sunflower) Seed Oil, Juniperus Virginiana Oil, Zea Mays (Corn) Starch, Corn Starch Modified, Phospholipids, Propanediol, Quaternium-95, Silica, PVP, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ethylhexyl Methoxycinnamate, BHT, Fragrance (Parfum), Benzyl Benzoate, Coumarin, Linalool, Isoeugenol, Limonene, Alpha-Isomethyl Ionone * Certified Organic\/ Certifié Biologique \/Certificeret\/Sertifisert\/Certifierad organisk\/ Zertifiziert Biologisch\/ Certificato Organico\/ Certificación Orgánica *The product's ingredient list and packaging may be updated over time or vary depending on region. Always check the list of ingredients found on the packaging of the purchased product.\u003c\/p\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":67595350704180,"sku":"KMU15429","price":47.3,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/1366\/1492\/files\/ROUGH-RIDER_100G.png?v=1790796095","url":"https:\/\/salonbrandz.com\/products\/rough-rider-100g","provider":"Salon Brandz","version":"1.0","type":"link"}