PROFESSIONAL USE ONLY. Must be a Hairstylist to use this product.

"The Best" way to tame and manage your hair. Rejuvenates while straightening and strengthening hair for up to 5 months. The Best gives you straight and silky hair for up to 5 months.

HOW IT WORKS:
"The Best" keratin straightening treatment reduces the stiffness (elastic modulus) in the hair, this reduction or softening effect causes the hair to lose its natural curl and feel softer. The greater the concentration along with application of Juvexin® keratin, the softer or straighter the hair will become. Juvexin® penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits. This keratin treatment improves the softness and reduces friction enabling the hair to better withstand heat, helps make hair less prone to breakage and improves the lubricity of hair giving hair overall better manageability. After The Best keratin straightening treatment, there is less entanglement during brushing, making the hair less prone to breakage and improving manageability and hair becomes keratin smooth.

*All professional products are Final Sale*