Unlock the secret to vibrant, lasting hair color with Wella 1L Color Charm Activating Lotion. Expertly designed for use with all permanent hair colors, this premium activating lotion is your go-to solution for achieving flawless color results. Whether you're aiming to cover gray hairs or lighten your natural tone, Wella ensures a perfect outcome.

Key Features:

• Specially stabilized formula for compatibility with all permanent hair dyes
• Perfect for covering white/gray hair or lightening natural hair color
• Generous 1L size for multiple applications or salon use

For optimal results, apply using your preferred technique, allow to develop for 30 minutes, or up to 45 minutes for more intense results.

Don't compromise on the quality of your hair color. Choose Wella 1L Color Charm Activating Lotion today and witness the transformation yourself. Shop now!