Joico LumiShine Demi-Permanent Liquid Hair Color is a gentle, ammonia-free color formula designed for deposit-only results. It provides predictable, long-lasting tone and exceptional shine while improving hair’s condition with every use. Infused with Argiplex™ Technology, it helps replenish amino acids, strengthen hair, and maintain a healthy look and feel. Ideal for glossing, refreshing faded color, toning blondes, or adding subtle depth and shine.