This demi-permanent hair color can be used in a gel or cream consistency, thus offering more possibilities of services. Vibrant results last up to 25 shampoos and then fade naturally. With Moisture Complex Protection, the hair is protected and lustrous. Vibrance hair color is alcohol-free and is enriched with vitamins B3 and B5 to protect the cuticle. FEATURES 2.02oz Demi-permanent hair color Lasts up to 25 shampoos Brush or bottle application Provides shine Protects the hair fiber Stabilizes moisture level HOW TO USE Use with Vibrance Activator Gel or Vibrance Activator Lotion