This demi-permanent hair color can be used in a gel or cream consistency, thus offering more possibilities of services. Vibrant results last up to 25 shampoos and then fade naturally.With Moisture Complex Protection, the hair is protected and lustrous. Vibrance hair color is alcohol-free and is enriched with vitamins B3 and B5 to protect the cuticle.FEATURES2.02ozDemi-permanent hair colorLasts up to 25 shampoosBrush or bottle applicationProvides shineProtects the hair fiberStabilizes moisture levelHOW TO USEUse with Vibrance Activator Gel or Vibrance Activator Lotion