Joico Color Intensity provides ultra pigmented color that is rich, intense and long-lasting. The semi-permanent formula is enriched with kukui oil and Quadramine complex to nourish, smooth and optimize shine. FEATURES Vibrant, long-lasting color Hydrating formula Gives shine Doesn't require peroxide HOW TO USE Apply to clean, dry hair 1/4 inch (1/2 cm) from scalp Process for 20 minutes For maximum vibrancy: pre-lighten hair prior to application For improved longevity: process with heat Rinse well Clear Mixer allows you to control the intensity, enabling you to create any shade imaginable Customize your own tones by mixing the different hair colors together, going from pastel to dark colors FAQ Do I need a peroxide with this product? No, this semi-permanent hair color should be used alone. What is the average duration of this hair color? Color Intensity fades after about 15 shampoos. Will this product damage my hair? No, its formula is enriched with kui-kui oil and Quadramine Complex to hydrate and provide a healthy shine.