Pravana - Purify & Revive Shampoo - 325ml

Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.

Pravana Purify & Revive Shampoo - 325ml
Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair.
Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA’s Purify & Revive collection.
PRIME SPRAY:

Groundbreaking one-step spray
Instantly removes build-up in 95% less time than leading competitors
Takes just 3 minutes to penetrate
Use to prep hair for all chemical services

CLEANSE:

Powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture
Color-safe for use at the back bar and at home
Pair with any PRAVANA conditioner for a custom care routine

How To
Before color treatment, divide the hair into sections and spray evenly, making sure not to over saturate. Comb through hair. Wait 3 minutes. Apply color.