A violet (purple) toning shampoo formulated to neutralize yellow and brassy tones in blonde, silver, and gray hair while cleansing the scalp. It uses ultraviolet pigments to counteract unwanted warmth and maintain a cooler tone.
The formula includes bond-fortifying technology, quinoa protein, and plant butters to help strengthen, hydrate, and repair damaged or color-treated hair.
Clinically tested results (when used as a system with conditioner) show improved strength and reduced breakage after one use.
Key ingredients include hydrolyzed quinoa (protein for strengthening), sea buckthorn oil, avocado oil, and plant butters such as mango and shea, which contribute to moisture and conditioning.
Typical base ingredients: water (aqua), cleansing surfactants (e.g., sodium C14-16 olefin sulfonate, cocamidopropyl betaine), conditioning agents, oils, botanical extracts, ultraviolet pigments (colorants), preservatives, and fragrance.
