Smooth and control frizz from the first wash with the amika Forget Frizz Anti-Frizz Shampoo. This gentle, hydrating formula is clinically proven to reduce frizz for up to 72 hours while sealing in lightweight moisture for long-lasting smoothness.
Powered by Extended Humidity Shield Technology, it helps block out moisture and humidity, creating a protective barrier that keeps hair sleek, soft, and manageable even in high-humidity conditions.
Infused with water lily extract, aloe leaf juice, and nutrient-rich sea buckthorn, it helps smooth the cuticle, enhance shine, and improve overall hair health without weighing hair down.
Ideal for frizz-prone, dry, or textured hair, this shampoo helps deliver up to 74% less frizz, leaving hair visibly smoother, softer, and easier to manage with every wash.
