Kevin Murphy Free.Hold 100 g – Medium Hold Styling Paste

FLEXIBLE MEDIUM HOLD STYLING PASTE

Feel FREE to create as much HOLD as you like with FREE.HOLD our medium-hold styling paste. FREE.HOLD imparts natural shine and delivers flexible hold with a boost of antioxidant and essential oil goodness, it also helps leave the hair feeling nourished and conditioned.

Key Benefits

• Enhances Shine
• Flexible Hold
• Natural-Looking Shine
• Refines Texture
• Thickening

Fragrance: An earthy green blend of bergamot, smoky yerba mate and patchouli, softened with moss and vanilla.

How To Use

Create texture. Keep it flexible.

FREE.HOLD is a medium-hold styling paste designed to add natural movement, texture and shine, giving you control without stiffness and a finish that still feels like you.

Step 1 — Warm it up

Scoop a small amount of FREE.HOLD into your palms and rub between your fingers until it melts into a creamy, workable paste. 

Step 2 — Apply to hair

Work the product evenly through damp or dry hair, focusing on mid-lengths and ends first, then bringing it up toward the roots if you want extra structure.

Step 3 — Shape and style

Using your fingers, sculpt the hair into place — add definition, texture or separation as desired. FREE.HOLD gives a medium, flexible hold that moves with you and enhances natural movement.

Step 4 — Finish with flair

For extra lift or hold, scrunch, tousle or use a blow-dryer with diffuser/brush, it’s all about the vibe you’re going for. Natural shine and a soft, conditioned feel complete the look.

Stylist Tip

Less is more when using FREE.HOLD, so start with a small amount and build if needed. It works particularly well on short to medium hair lengths, especially for textured styles or lived-in looks. For versatility, apply to damp hair for a softer, more natural finish, or work through dry hair for instant texture and definition.

Ingredients

Carnauba Wax, Bergamot Fruit Oil and Yerba Mate Leaf Extract deliver shape, medium hold and shine. This styling paste builds texture and thickness while maintaining a natural look.

• Bergamot Fruit Oil – A citrus fruit similar to an orange. It has a refreshing citrusy aroma. It’s known for its versatile uses in skincare.
• Yerba Mate Leaf Extract – A fragrant botanical note traditionally used for its distinctive, uplifting aroma, adding a fresh, herbal nuance to the overall scent profile.
• Carnauba Wax – Holds a high heat melt point that contributes to style longevity, helps to create the appearance of thickness and provide a natural sheen.

Full Ingredients: Made in U.S.A. of US and Internationally Sourced Materials - Available Globally INGREDIENTS: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire de Lanoline), Bis-Diglyceryl Polyacyladipate-2, VP/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool Made in EU - Available Globally INGREDIENTS: Water (Aqua) (Eau), Petrolatum, Cetearyl Alcohol, Lanolin Wax (Lanolin Cera) (Cire De Lanoline), Bis-Diglyceryl Polyacyladipate-2, VP/VA Copolymer, PVP, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba) (Cire de carnauba), Ozokerite, Propylene Glycol, Ceteareth-25, Diethylhexyl Maleate, PEG-40 Hydrogenated Castor Oil, Alcohol Denat., Ilex Paraguariensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Pogostemon Cablin Oil, Hydrogenated Polydecene, Trideceth-10, PEG-10 Soy Sterol, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum), Evernia Furfuracea (Treemoss) Extract, Limonene, Linalool *The product's ingredient list and packaging may be updated over time or vary depending on region. Always check the list of ingredients found on the packaging of the purchased product.