Joico - Blonde Life - Brightening Shampoo - 50ml

Brighter Blondes. Stronger Strands. Clean, Weightless Radiance.

Joico - Blonde Life - Brightening Shampoo - 50ml
Keep your blonde looking salon-fresh with Joico Blonde Life Brightening Shampoo — a sulfate-free cleanser designed to gently yet effectively lift impurities, oil, and dulling buildup while restoring your hair's natural luminosity. Perfect for bleached, double-processed, or highlighted blondes, this nourishing formula enhances vibrancy without compromising strength or softness.
Powered by an exclusive blend of Arginine, Monoi Oil, Tamanu Oil, and Joico’s innovative SmartRelease™ Technology, this shampoo repairs, hydrates, and shields hair from environmental and chemical stressors. It tones and brightens with every wash, leaving blonde hair beautifully soft, light-reflective, and brass-free — all without stripping away essential moisture. 

Gently cleanses without sulfates or harsh agents
Enhances brightness and removes dull buildup
Tones & refines blonde while maintaining color integrity
Strengthens & smooths with keratin, oils, and SmartRelease™
Hydrates without weight for soft, frizz-free hair 

How To
Apply to wet hair and massage into a rich lather. Rinse thoroughly. Repeat if desired. For optimal results, follow with Joico Blonde Life Brightening Conditioner or Masque.