Joico

Joico - Blonde Life - Brightening Shampoo - 50ml

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Retail Price

$15.51

Our Price

$13.49

Price with Coupon

~~$13.49~~ $10.79

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Shipping & Packaging Details

Product packaging, labeling, size, and design may vary from images shown as manufacturers update packaging and inventory over time. Customers may receive older or newer authentic manufacturer packaging, including different stated volumes.

Orders shipped to the United States may be subject to import duties, taxes, customs fees, and return shipping costs, which are the responsibility of the buyer. Return shipping is only covered if an incorrect product or shade was shipped.

Ontario — Canada (Ontario)

Method	Order Amount	Delivery Time	Rate
Standard	By order amount (Free for orders $99.00 and up)	3–5 business days	$14.99

Canada BC — Canada (British Columbia)

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$16.99
Standard	$99.00 – $200.00	5–8 business days	$19.99
Standard	$200.00 and up	3–5 business days	$29.99

North America - Exclude Ontario — Canada (7 of 13 provinces)

Alberta
Manitoba
New Brunswick
Nova Scotia
Prince Edward Island
Quebec
Saskatchewan

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$14.99
Standard	$100.00 and up (Free for orders $150.00 and up)	5–8 business days	$16.99

Northern Terotaries — Canada (4 of 13 provinces)

Newfoundland and Labrador
Northwest Territories
Nunavut
Yukon

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	6–18 business days	$32.99
Standard	$100.00 – $200.00	6–18 business days	$48.99
Standard	$200.00 and up	6–18 business days	$74.99

US Cross-border — United States

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$14.99
Standard	$100.00 and up	5–8 business days	$19.99

50ml anti-frizz blonde brightening joico keratin life professional-shampoo shampoo sulfate-free wet-shaving

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Brighter Blondes. Stronger Strands. Clean, Weightless Radiance.

Joico - Blonde Life - Brightening Shampoo - 50ml
Keep your blonde looking salon-fresh with Joico Blonde Life Brightening Shampoo — a sulfate-free cleanser designed to gently yet effectively lift impurities, oil, and dulling buildup while restoring your hair's natural luminosity. Perfect for bleached, double-processed, or highlighted blondes, this nourishing formula enhances vibrancy without compromising strength or softness.
Powered by an exclusive blend of Arginine, Monoi Oil, Tamanu Oil, and Joico’s innovative SmartRelease™ Technology, this shampoo repairs, hydrates, and shields hair from environmental and chemical stressors. It tones and brightens with every wash, leaving blonde hair beautifully soft, light-reflective, and brass-free — all without stripping away essential moisture.

Gently cleanses without sulfates or harsh agents
Enhances brightness and removes dull buildup
Tones & refines blonde while maintaining color integrity
Strengthens & smooths with keratin, oils, and SmartRelease™
Hydrates without weight for soft, frizz-free hair

How To
Apply to wet hair and massage into a rich lather. Rinse thoroughly. Repeat if desired. For optimal results, follow with Joico Blonde Life Brightening Conditioner or Masque.

Joico - Blonde Life - Brightening Shampoo - 50ml