Joico - Blonde Life - Violet Shampoo - 1000ml

Joico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes.

Joico - Blonde Life - Violet Shampoo - 1000ml
A brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy. Nutrient-rich Tamanu and Monoi oils help restore, strength, softness, and shine.

Instantly cool brassy tones and brighten cool blonde hair
Help maintain healthy-looking hair with brilliant shine
Nourish and protect fragile blonde hair
Rich lather gently cleanses hair

How To
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.