Joico - Defy Damage - Protective Masque - 150ml

Joico - Defy Damage - Protective Masque - 150ml
Joico Defy Damage Protective Masque is an intensive, bond-strengthening treatment formulated to deeply restore and fortify hair that has been compromised by chemical services, heat styling, and environmental stress. This luxurious masque penetrates the hair fiber to replenish moisture, strengthen bonds, and enhance resilience—leaving hair visibly smoother, softer, and healthier after just one use.
Powered by the Damage-Defy Complex, featuring Moringa Seed Oil, Arginine, and Joico’s advanced SmartRelease™ Technology, this masque helps reduce breakage, improve elasticity, and protect hair from future damage while maintaining vibrant, long-lasting colour. 

Deep-conditioning formula that strengthens and nourishes damaged hair
Helps rebuild and protect hair bonds for improved resilience
Reduces breakage and enhances overall hair health
Smooths, softens, and adds healthy shine
SmartRelease™ Technology delivers continuous repair and protection
Ideal for colour-treated, chemically processed, or highly heat-styled hair
Provides long-lasting hydration and manageability 

How To

Apply to clean, damp hair after shampooing.
Work evenly through mid-lengths and ends.
Leave on for 3–5 minutes.
Rinse thoroughly.
Use 1–2 times per week or as needed for added repair.