Joico

Joico - Defy Damage - Protective Shield - 100ml

UPC: 074469509527

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Retail Price

$46.56

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$40.49

Price with Coupon

~~$40.49~~ $32.39

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Product packaging, labeling, size, and design may vary from images shown as manufacturers update packaging and inventory over time. Customers may receive older or newer authentic manufacturer packaging, including different stated volumes.

Orders shipped to the United States may be subject to import duties, taxes, customs fees, and return shipping costs, which are the responsibility of the buyer. Return shipping is only covered if an incorrect product or shade was shipped.

Ontario — Canada (Ontario)

Method	Order Amount	Delivery Time	Rate
Standard	By order amount (Free for orders $99.00 and up)	3–5 business days	$14.99

Canada BC — Canada (British Columbia)

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$16.99
Standard	$99.00 – $200.00	5–8 business days	$19.99
Standard	$200.00 and up	3–5 business days	$29.99

North America - Exclude Ontario — Canada (7 of 13 provinces)

Alberta
Manitoba
New Brunswick
Nova Scotia
Prince Edward Island
Quebec
Saskatchewan

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$14.99
Standard	$100.00 and up (Free for orders $150.00 and up)	5–8 business days	$16.99

Northern Terotaries — Canada (4 of 13 provinces)

Newfoundland and Labrador
Northwest Territories
Nunavut
Yukon

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	6–18 business days	$32.99
Standard	$100.00 – $200.00	6–18 business days	$48.99
Standard	$200.00 and up	6–18 business days	$74.99

US Cross-border — United States

Method	Order Amount	Delivery Time	Rate
Standard	$0.00 – $99.00	5–8 business days	$14.99
Standard	$100.00 and up	5–8 business days	$19.99

100ml color-treated-hair damage defy hair-care hair-styling joico protective shield

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Joico - Defy Damage - Protective Shield - 100ml

Joico - Defy Damage - Protective Shield - 100ml
Joico Defy Damage Protective Shield is a daily leave-in treatment designed to help protect all hair types from the damaging effects of heat styling, UV exposure, pollution, and mechanical stress. This lightweight shield helps strengthen the hair structure, preserve colour vibrancy, and reduce breakage—all while leaving hair soft, smooth, and more resilient.
Powered by Joico’s Damage-Defy Complex, featuring Moringa Seed Oil, Arginine, and advanced SmartRelease™ Technology, the formula delivers continuous repair and protection, helping maintain healthier-looking hair with every styling session.

Helps protect hair from thermal damage, UV exposure, and environmental stress
Strengthens and supports the hair’s natural bond structure
Helps reduce breakage and improve resilience
Preserves colour vibrancy and shine
Lightweight, leave-in formula suitable for daily use
SmartRelease™ Technology provides ongoing repair and protection
Ideal for all hair types, especially colour-treated or chemically processed hair

How To

Apply a small amount to clean, damp hair.
Distribute evenly through mid-lengths and ends.
Do not rinse.
Style as desired—ideal before blow-drying or using heat tools.

Joico - Defy Damage - Protective Shield - 100ml