Hydrate. Rebuild. Shine.

Olaplex - Rich Hydration Mask - 200ml
For: Medium to thick hair / Dry hair
Olaplex Rich Hydration Mask is a deeply restorative treatment designed for dry, medium to coarse hair textures. Powered by Olaplex’s groundbreaking Bond Building™ Technology and advanced Biomimetic Cuticle Technology, it delivers intense hydration, repairs internal damage, seals cuticles, and controls frizz—all in just 3–5 minutes. Lightweight yet rich, this mask restores softness and shine without weighing hair down.  

Provides 16× more hydration instantly.
Reduces breakage by up to 71%.
Tames frizz by 74%, even in high humidity.
Boosts luminosity by 119%.
Hydration and smoothness endure for up to 5 washes. 

How To

After shampooing, apply generously to clean, wet hair.
Focus on mid-lengths and ends.
Leave for 3–5 minutes, then rinse thoroughly.
Use once weekly or as needed in place of conditioner.