Indulgent hydration. Weightless cleanse. Color brilliance preserved.

Pureology - Hydrate - Shampoo - 266ml
Pureology Hydrate Shampoo is the ultimate moisture infusion for dry, color-treated hair. Its rich, sulfate-free lather cleanses gently yet effectively, replenishing hydration without weighing hair down or dulling color. Powered by the exclusive AntiFade Complex®, it locks in vibrancy, while a blend of jojoba, green tea, and sage extracts nourishes and revives from root to tip.
Every wash transforms into a sensory ritual with a calming lavender, bergamot, and patchouli aromatherapy blend—leaving hair soft, manageable, and radiantly healthy. 

Restores deep hydration to quench and revive dry strands
Preserves color longevity with patented AntiFade Complex®
Smooths and softens for easier detangling and styling
Vegan, cruelty-free, sulfate-free—gentle yet effective
Concentrated formula delivers luxury performance with less product 

How To

Massage a small amount into wet hair until a rich lather forms.
Rinse thoroughly.
For best results, follow with Pureology Hydrate Conditioner for complete moisture replenishment.