Pureology - Strength Cure Blonde - Purple Shampoo - 266ml

Pureology - Strength Cure Blonde - Purple Shampoo - 266ml
Keep your blonde, highlighted, or silver hair bright and brass-free with the Pureology Strength Cure Blonde Purple Shampoo. This sulfate-free, vegan formula combines the strength-repairing power of the Strength Cure line with violet pigments that instantly neutralize unwanted yellow and orange tones. Infused with Keravis protein and Astaxanthin antioxidant, it fortifies weakened, lightened strands while delivering softness and radiant shine. Pureology’s exclusive AntiFade Complex® ensures long-lasting vibrancy, while the luxurious fragrance of Pear, Rose, and Sandalwood elevates every wash.    

Neutralizes Brassiness – Violet pigments cancel out yellow and orange tones for a cooler, fresher blonde.
Strengthens & Repairs – Keravis protein and Astaxanthin help reduce breakage and restore resilience.
Color Protection – AntiFade Complex® locks in vibrancy and shine between salon visits.
Gentle Cleansing – Sulfate-free, vegan formula safe for color-treated and lightened hair.
Luxury Experience – Aromatherapy blend of pear, rose, and sandalwood creates a spa-like wash. 

How To

Apply a small amount to wet hair and lather.
Leave on for 1–5 minutes for subtle toning, or up to 15 minutes for deeper neutralization.
Rinse thoroughly.
For best results, follow with Strength Cure Blonde Conditioner.
Use as needed to maintain your desired cool tone.