Performs like a wax, allowing a reworkable style throughout the day.

Reuzel Concrete Hold Matte Pomade - 340g
Shine: 1/10
Hold: 10/10
Get serious control with flexibility using Reuzel Concrete Hold Matte Pomade. Acting like a wax, this high-hold, matte-finish pomade allows you to rework your style throughout the day without compromising hold. Its non-flaking formula ensures a clean finish—no residue, no buildup, no fuss.
Ideal for structured styles that stay sharp all day, this pomade combines strength with a natural look.

Adds definition and structure
Ideal for finer textured hair
Non sticky/flake free formula
Water based formula washes out easily and won’t leave build up behind
Subtle vanilla cola fragrance

How To
Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.
Tip: For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.